LinkedIn Is not Twitter

Note: this post has been updated from a previous post.
Twitter bird and LinkedIn logo

Twitter and LinkedIn require different type sof messages.

You’ve got your LinkedIn and Twitter accounts and know the value of being on both social media platforms.

You also are finding how challenging it can be to juggle tweeting with participating in all the ways LinkedIn has to help you gain more profile and share ideas and expertise with your network.

There is the status update, building your network with personalized invitations, participation in group discussions and showing your expertise through the Answers option, to name but a few. It’s enough to fill your day without doing much else.

Well, not exactly, but it can seem that way. I know. I’ve been there.  I’ve also experimented with several automated scheduling platforms to make posting to social media profiles faster and easier, with varying success.

The same You but different Perspectives

Which brings me to LinkedIn and Twitter. Tweeting and LinkedIn status updates all at the same time! What a time saver, yes? It can also be an annoying time waster to members of your network. In fact, Twitter has now ended its tweet syndication with LinkedIn.

Coordination Is not a Message Dump

Coordinating your social media profiles does make sense. You want to get your messages out to your followers and create those vital relationships that turn into more than just a passing interest in you and your business.  But coordination is not a message dump. Why? Because each social media tool is separate and distinct. And it’s not just because you’re limited to only 140 characters on one and not the other.

Think of it this way.  When you try on new clothes the store provides a three-way mirror, so you can see how the clothes fit from all angles.  You also see how others see from all those angles. Now take LinkedIn and Twitter. It’s the same you, but your audience is seeing you from slightly different perspectives.

Match Your Message to the Milieu

LinkedIn is networking, but not exactly a chat at the water cooler. On LinkedIn people want contributions that not only make them think, but also suit the milieu of a professional networking group.

Twitter followers also want good content, but even the name of the medium tells you tweets are succinct, with a bit of banter and even sentence fragments.  Since they are short, it’s easy to create more of them. This can actually look like spam on LinkedIn. And who likes spam?

Let’s face it. The world of social media is a new frontier. We’re all learning. I certainly have made my share of mistakes and berated myself for these gaffes. Just remember the three-way mirror. People see different facets. By adapting your messages to your audience, you’ll find people come around and see the whole you.

How Do You Manage LinkedIn and Twitter?

Do you use an automated third-party app for managing LinkedIn and Twitter? What’s your experience with using tweets for status updates? Share your thoughts and experience in a comment below.

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Marilyn Kay, CCP, is the founder of Triskele Consulting. She is an award-winning corporate communicator, with over 30 years of experience. She is also an accomplished web professional, who has launched and managed corporate internets and intranets since 1998. In 2010 she earned certification as a business and life coach. Her coaching skills enable her to really listen and help you better articulate needs and the measurable outcomes you wish to achieve.?

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